Jonathan Stark talks about the Entertainment Weekly Redesign:

When you are designing a responsive site, it’s best for all involved to get working prototypes in front of stakeholders early and often.

This seems so obviously true in my experience. Talking about a responsive implementation of a desktop design, or showing comps for various break points just doesn’t work. You need to get it in peoples hands so they can see how things change and adapt on different screens and devices.


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