Originally published in 1946, the revised edition of Thoughts on Design is a short piece of workâless than 100 pages in total.
It’s littered with full page spreads of Rand’s work which he uses to illustrate what exactly his thought are on good design. Rand argues that designer doesn’t begin with some preconceived idea, but that the idea should be the result of research and observation, and the design of a product be the result of that idea. He touches on symbolism, humor, and how both geometric and abstract shapes can help create effective designs.