Web Design is a strategy or plan for creating a document or an application (a website) to be displayed on the world wide web.
It overlaps with many different fields of design, and requires an understanding of color, typography, and layout in addition to the technical capabilities and limitations of the world wide web as medium and the plurality of devices a website can be rendered on.
Website design can vary greatly in terms of complexity and fidelity for any given project. A design from one designer might be a few rudimentary sketches, while from another it may be pixel-perfect renditions of how a website should look, and complete interaction models of how it is intended to work. Often times web design lies somewhere in the middle of these—and generally (but not always) you get what you pay for in terms of quality.
The very first web browsers lacked the capability to do anything most people would associate with design today. Websites were non-interactive and for the most part only consisted of text and although some were able to display images in a separate window— audio and video wasn’t an option. However, this changed in 1993 when the Mosaic web browser was released.
Since this time the pace of innovation in web browsers has been staggering (excluding the lull after the browser wars)—and the web design field has continued to evolve to make use of new technologies available to designers.
It’s our belief that aesthetics and functionality are interrelated. They depend on one another, and together ultimately shape our perception of opinion of the end product—whether it’s an app, website, or some physical good. This is one of the reasons why we bundle our Tucson web design and web development services together as it allows us to iterate and improve our designs based on usability research, A/B testing, and experimenting with different approaches.