2013
By now, Proxima’s use is rampant. It’s everywhere. Seriously, people. Websites, apps, you name it. Cries of banality flood the internets. How dare we use one font so excessively!
A fair cry indeed. Yet as it turns out, Proxima Nova is more than just the new Helvetica Neue. It’s incredibly versatile for digital interfaces, performs like a workhorse at many different sizes, and looks remarkable on retina displays.
And then in 2015:
In my experience as a UI designer, Medium and Semibold weights are indispensable for interface work, especially all-caps at small sizes (e.g. navigation menus and button text).
“Indispensable” doesn’t seem like the right word, but I would have to agree that it’s an incredibly usable, versatile font for interface design.